Using your Brand Images 101
Heck yes! Now that you have fresh brand photos, it is time to put them to use and share them with the world!
With a variety of new images, several elements need to be updated to ensure consistency and cohesion across all your brand materials and platforms. Here's a comprehensive list of things that you should plan to update:
1. Organize and Download Photos:
☐ Review the gallery of images sent directly to you
☐ Download high-resolution and web-resolution images
☐ Transfer all event photos to a dedicated folder where colleagues and teammates can also access the photos
☐ Rename photos with descriptive filenames if needed
2. Update Website:
☐ Homepage banner images
☐ Product listings or service pages with new visuals
☐ About Us and Team pages
☐ Landing pages featuring images
☐ Blog post headers and images
3. Update Social Media Content:
☐ Update your brand page(s), including profile pictures, cover/header photos, and content featuring outdated visuals
☐ Social media stories and highlights- share those beautiful new images with your audience and tag Studio Freshly so we can direct folks to you too!
☐ Plan new social media content with updated visuals
☐ Archive or remove outdated posts and images
4. Update Email and Communication Tools:
☐ Email templates or newsletters, including header images
☐ Product or service images in email campaigns
☐ Email signatures
5. Update Printed Marketing and Collateral Materials:
☐ Brochures and flyers
☐ Print advertisements, posters, and banners
☐ PowerPoint or presentation templates
☐ Trade show materials (banners, booth designs)
☐ Press kits and media materials
6. Update Advertising Campaigns:
☐ Update visuals in ongoing ad campaigns
☐ Update assets for different platforms (Google Ads, Facebook Ads, etc.)
7. Update Branding Guidelines:
☐ Update branding guidelines to reflect the new imagery
☐ Share updated guidelines with relevant team members and partners
Additional Tips + Tricks
Backup and Storage:
Ensure you have backups of your brand files for future use.
Monitor and Engage:
Monitor responses and engage with comments or messages from your network.
Consider Professional Help:
Consult with a graphic designer or marketing specialist to ensure a consistent and impactful visual brand. If you need recommendations, I would be happy to help!